Long Beach starts in Gloucester and ends in Rockport, and the Long Beach Pavilion was once a popular stop for tourists traveling from one town to the other — provided they were traveling by foot, because Thatcher Road had not yet been constructed. The electric trolley from Gloucester to Long Beach was built in the late 1800s and the trolley company constructed this pavilion in 1895. Within it were a restaurant, dance hall, bowling alley and vaudeville theater.
I have found references to this pavilion through 1915 but cannot find any record of what came of it. It suffered a bad fire in 1909, according to a news report, but apparently was salvaged and continued to operate. If anyone knows the fate of this lovely building, please let me know.
This postcard was postmarked in August 1911. It was published by Edwin C. McIntire, Gloucester.